After sampling an endless display of some of the best epicurean delights the food world has to offer, at the cost of developing multiple blisters, aching feet and watching my waistline grow, I can honestly say I look forward to doing it again! The Winter Fancy Food Show in San Francisco epitomizes why it is such an exciting time to be a part of the natural and organic specialty food space. I am particularly focused on the natural and organic space and found it challenging to maintain my focus given all of the interesting twists to so many old and new food concepts and trends. This little blurb is my way of sharing about my experience and why I considered the show to be a success for me.
I realize many of you are food industry veterans in one way or another. Much of this is new for me and very exciting.
For me, this was the first of many food industry shows to come. Being a passionate foodie and lending my time as a volunteer in the sustainable space led to the inevitable realization I would love to become gainfully employed in the industry. My passion is in the natural food space. When you love something and it feels right, there is nothing that can stop you from achieving your vision. The Show opened doors for me in days and minutes which I do not believe would ever have been possible under practically any other circumstances. ...very powerful...
I approached the show very strategically and also left a lot of room to let the Universe do the rest. Given my focus on the natural and organic food space with an artisanal twist, it wasn't hard to meet folks. In the course of only three days and walking the show several times, I made over 100 new quality contacts, and was invited by several inspirational artisans to share their stories. And critical to my Show goals, I received several offers to entertain potential opportunities to work in the industry.
All of these experiences make for what I consider to be a successful Show experience....inspirational blogging opportunities, multiple quality connections, budding new friendships, and of course, career options.